Instagram Story Swipe-Up Value Calculator
Estimate how much revenue your swipe-up could generate—fast, free, and shareable.
Potential Swipe-Up Revenue
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Instagram Story Swipe-Up Value Calculator – See How Much Money Your Next Story Could Make
Instantly calculate the potential revenue of your Instagram Story swipe-up link. Free, no signup, works on mobile, and ready to share.
Instagram Stories disappear after 24 hours, but the money they can make for creators and brands does not have to vanish with them. If you run a business, work with influencers, or monetize your personal brand, you already know the swipe-up sticker (or its new cousin, the link sticker) is one of the few places on Instagram where you can drive traffic directly to a product page, affiliate offer, or mailing-list signup. What you might not know—until now—is how much cash that tiny arrow can generate.
Enter the Instagram Story Swipe-Up Value Calculator, a free, one-column tool that crunches four simple numbers and tells you the dollar amount your next story could earn. No spreadsheets, no complicated dashboards, and absolutely no coding knowledge required. Paste the embed code into any WordPress post (classic or Gutenberg) and your readers can estimate revenue in under ten seconds.
Below you will learn exactly what the calculator measures, how to use it, and how to squeeze every cent out of your stories—plus answers to the questions we hear most often.
What the calculator actually calculates
The math is simple, but powerful:
- Story Reach – the number of unique viewers your last story received
- Click-Through Rate (CTR) – the percentage of viewers who swipe up
- Conversion Rate – the percentage of clickers who buy, sign up, or complete another valuable action
- Average Order Value (AOV) – how much money the average buyer spends
Multiply Reach × CTR × Conversion Rate × AOV and you get projected revenue. The calculator displays the final figure in bright pink so you can screenshot it, share it, or set a performance goal for your next campaign.
How to use the calculator in 3 clicks
- Type your average story reach (found in Insights → Content You Shared → Stories).
- Add your usual CTR. If you do not know it, start with 1 % for product links or 1.5 % for limited-time offers.
- Enter your landing-page conversion rate and average order value.
- Tap Calculate Value.
The result appears instantly. Below the number you will see colorful icons for Facebook, X (Twitter), WhatsApp, Telegram, Reddit, Pinterest, LinkedIn, VK, and email. Click any icon to pre-fill a post that brags (or benchmarks) your earning potential and links back to the tool so friends or teammates can run their own numbers.
Pro tips to boost your swipe-up value
- Front-load urgency: “24 h only” or “Swipe now for 20 % off” lifts CTR by 20–40 %.
- Warm up the audience: Post a teaser story 30 minutes before the swipe-up story so followers anticipate the link.
- Use three-frame sequences: Frame 1 = problem, Frame 2 = solution, Frame 3 = swipe-up CTA. Sequences outperform single-frame stories by up to 55 %.
- Optimize the landing page for mobile: 90 % of swipes happen on phones. Pages that load in under two seconds convert up to 32 % better.
- Retarget engagers: Create a custom audience of people who swiped but did not purchase, then serve them a follow-up ad with a coupon.
Frequently asked questions
Is the calculator free for commercial use?
Yes. Embed it in client reports, media kits, or blog posts without attribution.
Yes. Embed it in client reports, media kits, or blog posts without attribution.
Does it store my data?
No information is saved or sent to a server. All numbers stay in your browser.
No information is saved or sent to a server. All numbers stay in your browser.
Can I change the currency?
The result is displayed in dollars, but you can type any currency symbol you like in the Average Order Value field; the math remains the same.
The result is displayed in dollars, but you can type any currency symbol you like in the Average Order Value field; the math remains the same.
What if I have under 10 k followers and no swipe-up feature?
Use the link sticker. The calculator works identically because both stickers register as external clicks in Insights.
Use the link sticker. The calculator works identically because both stickers register as external clicks in Insights.
How often should I re-calculate?
Run fresh numbers every time you plan a campaign, change pricing, or notice a shift in reach or conversion rate.
Run fresh numbers every time you plan a campaign, change pricing, or notice a shift in reach or conversion rate.
Do I need a WordPress plugin to embed it?
No. Copy the entire HTML block, open the WordPress classic editor, switch to “Text” mode, paste, and save. The tool is self-contained: no external libraries, no database calls, no shortcodes.
No. Copy the entire HTML block, open the WordPress classic editor, switch to “Text” mode, paste, and save. The tool is self-contained: no external libraries, no database calls, no shortcodes.
Will it slow down my page?
The file size is under 20 kB, images are inline SVGs, and scripts load asynchronously. Expect near-perfect Core Web Vital scores.
The file size is under 20 kB, images are inline SVGs, and scripts load asynchronously. Expect near-perfect Core Web Vital scores.
Can I share results on TikTok?
Tap the “🎵” icon to download a screenshot-friendly image, then upload it as a TikTok slideshow with trending audio.
Tap the “🎵” icon to download a screenshot-friendly image, then upload it as a TikTok slideshow with trending audio.
Real-world example
Sara runs a beauty micro-influencer account with 22 000 followers. Her last five stories averaged 8 100 reach. She promotes a $34 mascara and sees a 1.8 % CTR and 2.3 % conversion rate on her Shopify store. Plugging those numbers into the calculator gives:
8 100 × 1.8 % × 2.3 % × $34 ≈ $113.80
That single story could pay for her grocery haul—proof that you do not need Kardashian-level reach to earn real money.
Key takeaways
- A swipe-up is worthless if you do not know its monetary potential.
- Four quick inputs give you an actionable dollar amount.
- Small CTR or conversion improvements create outsized revenue jumps.
- Sharing the calculator spreads best-practice thinking across your team or audience.
Stop guessing and start calculating. Embed the Instagram Story Swipe-Up Value Calculator today, turn insights into income, and watch your stories work harder than ever—one swipe at a time.