β‘ Snapchat Story Engagement Calculator
Measure and optimize your Snapchat Story performance
Understanding Your Metrics
Overall Engagement Rate
((Replies + Screenshots + Shares) / Views) Γ 100
This metric shows the percentage of viewers who actively engaged with your story through replies, screenshots, or shares.
Reply Rate
(Replies / Views) Γ 100
Indicates how many viewers sent direct messages in response to your story.
Screenshot Rate
(Screenshots / Views) Γ 100
Shows how many viewers found your content valuable enough to save.
Share Rate
(Shares / Views) Γ 100
Measures how many viewers shared your story with others.
Profile Visit Rate
(Profile Visits / Views) Γ 100
Indicates how many viewers were interested enough to visit your profile after viewing your story.
Engagement Score
A weighted score (0-100) that combines all metrics with industry-standard weights.
Industry Benchmarks
- Poor: < 2% engagement rate
- Fair: 2-4% engagement rate
- Good: 4-6% engagement rate
- Very Good: 6-8% engagement rate
- Excellent: 8-10% engagement rate
- Outstanding: > 10% engagement rate
Tips for Improving Engagement
- Post consistently at optimal times when your audience is most active
- Use interactive features like polls, questions, and quizzes
- Create content that encourages screenshots (quotes, tutorials, recipes)
- Include clear calls-to-action asking viewers to reply or share
- Use trending sounds, filters, and effects
- Tell compelling stories with a clear beginning, middle, and end
Your Engagement Results
Overall Engagement Rate
π
0%
Performance:
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vs. Industry:
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Reply Rate
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0%
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Screenshot Rate
πΈ
0%
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Share Rate
π
0%
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Profile Visit Rate
π€
0%
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Engagement Score
β‘
0/100